Job description
Our client, a leader in skincare, bath, body and fragrance, is looking for a D2C Digital Marketing Manager to join their team.**This is a HYBRID work opportunity**
D2C Digital Marketing Manager Responsibilities:
- Define and implement digital marketing plan across paid media channels, affiliates, email and SMS
- Plan marketing calendar to support key product/collection launches, promotions and key commercial periods
- Ideate email campaigns / merchandising programs based on sell-through trends & opportunities
- Concept and brief digital copywriter and designer on digital marketing creative needs, driven by analysis of historical creative/CTA performance and A/B testing
- Maximize organic social / influencer content by creating timely ad-hoc email or sms campaigns
- Identify new test and learn opportunities through A/B testing of content and audiences and participation in new channels
- Work with affiliate agency to expand affiliate network and grow qualified site traffic and revenue
- Analyze and report on key channel metrics weekly and monthly and present in sales performance review meetings, identify insights & make recommendations/action plans
- 4-6 years experience in paid media and email/mobile marketing in an in ecommerce business
- Experience in DTC and/or beauty/skincare industry a plus
- Understanding of channels, campaigns and content optimization through purchase funnel, complemented by strong analytical skills
- Experience owning test & learn program
Expired job