Job description
Our client is a…
Digital Marketing Specialist Overview:
As a key member of our Marketing & Branding team, you’ll help us track, measure and optimize our digital marketing across an array of platforms and channels.
Digital Marketing Specialist Responsibilities:
- Advise your co-workers on the front-end setup of our digital campaigns (goals, audience targeting, media strategy, tracking, etc.) as well as provide optimizations as the campaigns run.
- Serve as our subject matter expert and technology sherpa for a broad range of digital marketing tools and platforms, including: Google Analytics, Talentegy (Recruitment Marketing), Yoast, Wordpress, as well as an array of social media, email marketing and CRM tools.
- Orchestrate digital marketing efforts across the department, including recruitment marketing, brand marketing and marketing work for emerging business focus areas like Cleantech
- Serve as the subject matter expert on full-funnel digital campaigns: planning, budget recommendations, analytics, optimizations and data analysis.
- Lead the data, tracking and reporting efforts for our marketing team.
- Work across a variety of digital channels including paid search, social media, display, video, websites and others
- Stay current on social media trends (audience targeting, best practices, etc.) and leverage those learnings when you consult with your team
- Deliver recurring reports – and consultative analysis -- that show the ROI of the campaigns and ongoing marketing/branding efforts, while turning the numbers into an easy-to-understand story for executives
- Present your analysis and recommendations to key leaders (and colleagues) throughout the company
- Manage ad spend to stay within budget
- Set up and launch email marketing campaigns through our CRM
- Edit and update website content & create new landing pages as needed
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Digital Marketing Specialist Qualifications:
- 5+ years of experience in paid social media, digital campaigns, paid search and/or digital marketing
- Strong knowledge of Google Analytics and digital tracking mechanisms
- Experience with UX best practices
- A/B testing and mid-campaign optimization expertise
- Proven ability to collaborate and build genuine relationships with co-workers
- Ability to learn new technologies, tools and industries
- Manage multiple projects simultaneously without getting overwhelmed
- Proficient in Microsoft Office Suite (PowerPoint, Word and Excel)
- Familiarity with WordPress back-end and key plugins like Yoast
- Familiarity with CRM and email marketing systems
Expired job
