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Digital Media Planner

Job title: Digital Media Planner
Contract type: Full-time
Industry: Marketing
Remote: No
Reference: 425695
Contact name: Sydney Lewis
Job Published: January 01, 1970

Job description

Core Accountabilities:
  • Develop and execute awareness and performance-based campaigns
  • Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation
  • Execute and optimize programmatic, display, native, OLV and CTV/OTT
  • Review and evaluate proposals from media partners
  • Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and cost per acquisition
  • Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
  • Manage and be accountable for budgets with team; create reports and client billing
  • Stay abreast of new tools, trends, networks and best practices in the online media industry
  • Supervise assistant or junior team members
  • Build campaign performance reporting inclusive of aggregating information from third-party servers and site direct reporting
  • Engage with research partners to execute all measurement and learning plans Mastery
  • Able to communicate and present work with confidence and clarity
Academic/Educational Requirements:
  • Bachelor’s degree or relevant experience
Required Skills/Experience:
  • 3+ years of experience in digital media—experience with performance/conversion-focused campaigns is a plus
  • Must know and use Google Campaign Manager (GCM/DCM) as an ad server and brand-safety vendors (e.g., MOAT, IAS)
  • Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP strongly preferred
  • Agency or client-facing experience a plus
  • Experience working with and testing a variety of media partners simultaneously
  • Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals
  • Experience supervising and training other employees
  • Demonstrated proficiency with Microsoft Excel, PowerPoint and Word applications
  • Experience using Google Analytics or similar analytics platforms for reporting
  • Excellent written, verbal communication and presentation skills
  • Enthusiastic team player with an “anything is possible” attitude
  • Strong eye for detail; must be accurate, organized and possess follow-through skills
  • Ability to handle high-volume workload waves, including long hours when required
  • Travel or finance category experience is a plus but not required
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