|
We're looking for a talented Marketing Operations Leader who has a passion for process, systems and analytics. In this important role, you will use your prior experience and expertise, along with a healthy sense of discovery, to create processes and reporting that are critical to support companies business strategies. To be successful in this role you must be a strategic problem solver who can get results through influence at the executive and team level, innovative thinking, and effective change management.
Responsibilities
- Increase efficiency in lead processes and pipeline creation by constantly seeking new insights rooted in data, and continuously optimize the company’s primary conversion points across the funnel.
- Build and report on the marketing funnel and identify important trends, company benchmarks and ROI analysis across campaign efforts.
- Optimize the global marketing automation infrastructure with the goal of standardizing best practices across marketing, sales and customer success. Document these efforts accordingly to fuel industry story-telling and content marketing programs, and to better enable our customers.
- Analyze work processes and systems, identifying areas of potential future disruption, and refine business practices accordingly
- Manage and oversee the operation of the companies database, ensuring data accuracy and integrity for demand gen efforts.
- In partnership with our Marketing Website Developer, oversee corporate website operations and roadmap, ensuring best practices in place for QA and mobile.
- Oversee and inspire a high-powered Marketing Operations Team, creating both short- and long-term goals for the team.
- As a member of the marketing leadership team, provide guidance, direction and assistance to teams and programs as needed.
- Create regular reporting of Marketing Key Performance Indicators and surface business insights, by analyzing data from lead attribution, pipeline metrics, and other marketing programs.
- Become a trusted subject matter expert on how internal systems work, and lead, prioritize and respond to requests from the marketing team
Experience and Skills Required
- Passionate about operational excellence and process improvement in Marketing. Inspired to demonstrate your experience to help build a best-in-class operations framework and a data-driven approach.
- Proven ability to manage a high performing team, as well leading cross functional teams to deliver successful outcomes.
- Strong data communication skills that ensure outcomes can be seen and understood from different perspectives.
- Demonstrated leadership skills and competencies: Business vision, accountability for results, team development, cross-organization collaboration
- 7+ years of experience with an Enterprise or SaaS software provider.
- 10+ years of experience with CRM and/or Marketing Automation technology in an operational role. Prior use of companies Software will make you a stand-out candidate.
- Ability to lead multiple projects at the same time in a fast-paced environment..
- Excellent written and oral communication skills that provide the necessary context, analysis, and recommendations to drive action and accountability from local and remote teams
|