Job descriptionOur client, the world’s leading Latin entertainment company, is looking for an experienced digital marketer to join the team as the Director of Audience Growth Strategy.
This is a HYBRID role in MIAMI BEACH.
Director of Audience Growth Strategy Responsibilities:
- Responsible for developing and coordinating global strategies for Latin Artists across social media, streaming and e-commerce platforms with a focus on audience growth and content strategy optimization.
- Develop and create always-on marketing and content strategies for artists and releases to implement across social platforms, streaming platforms, and e-commerce.
- Work with teams to establish artist tone and how to story tell through social media, CRM, websites and YouTube community.
- Work with the marketing and commercial team to implement and execute these strategies and maximize audience growth.
- Build a content strategy for artists for short video format platforms such as Tik Tok, YouTube shorts, IG Reels.
- 5+ years of experience with 3+ years in digital marketing with specific experience and knowledge of YouTube, Facebook/Instagram and Tik Tok with tangible results.
- YouTube certifications in content ownership, channel growth and Music.
- Knowledge and understanding of the digital music ecosystem.
- Solid written presentation and communication skills.
- Bilingual English/Spanish fluency required.