Job description
Director of Brand Communications (Beauty)FT/Direct Hire
City of Industry
5 days onsite during onboarding/ramp up period then option to transition to hybrid 3 days onsite.
Budget up to $135k + bonus and benefits – possible flex depending on experience
Our client, a well-known Beauty brand, is looking for a Director of Brand Communications to join their team.
If you are passionate about beauty brands, possess excellent communication skills, have a keen eye for detail, and thrive in a fast-paced environment – apply today!
**Beauty experience highly preferred
Responsibilities:
• Develop compelling content and storytelling to grow brand awareness and relevance.
• Drive qualified traffic and engagement through organic marketing initiatives across owned digital channels, including social, web, newsletters, and events. Integrate brand-building opportunities into revenue-generating outcome-based campaigns.
• Drive Paid Media campaign strategy and media plans from concept to execution. Including the creative process, from idea to brief to asset development, in collaboration with the in-house Creative Team. Oversee the campaign planning process and ensure all phases deliver on marketing activation plans and objectives, including timely deployment, management, and optimization.
• Lead PR strategy, media outreach, and event planning. Elevate the brand and the marketing function through key opinion leaders, influencers, and beauty editors.
• Influencers and Partnerships. Guide partners on brand priorities across brands, products, and categories. Integrate and leverage partners for high-impact programs to engage our audience through relevant co-branded acts and co-marketing programs.
• Lead, coach, and mentor a team of brand and social marketing professionals responsible for creating category-defining brand experiences and compelling content.
• Leverage data, market insights, marketing tools, and the spectrum of marketing channels to develop and execute impactful strategic recommendations
• Manage external agency relationships
Qualifications:
• Bachelor’s degree in marketing or communications; or related field; master’s degree preferred.
• 7-10 years of experience in brand marketing, content marketing, marketing communications, and/or brand management. 5 years of experience in CPG, Beauty, and Personal Care preferred.
• 3-5 years of leadership managing high-performing brand, content, marketing, or creative teams.
• 3-5 years’ experience in brand development.
• Ability to develop strong, positive, and constructive relationships with editors, influencers, and all media representatives.
• Experience with branding approaches and strategies.
• Advanced knowledge and understanding of social media tools.
• Strong written communication skills; presentation skills; influence/interpersonal skills and analytical skills required; Good problem-solving skills required; Strong editing and proofreading skills.
