Director of Communications

Job title: Director of Communications
Contract type: Full-time
Location: Los Angeles
Industry: Marketing
Remote: No
Reference: 423825
Contact name: Lauren Silvi
Job Published: January 01, 1970

Job description

Job Overview:
The Director of Communications and Strategic Marketing is responsible for leading our client's innovative, integrated communication and marketing strategy in order to strengthen our client's brand, raise its visibility in the independent landscape, and articulate clear messaging to both internal and external constituencies. The Director oversees the creation, design, and execution of all publications and online platforms and coordinates all outreach strategies to ensure clarity and consistency in branding and positioning.

• Oversee and manage all official communications and ensure materials are in accordance with the mission
• Develop and execute the strategic communications, branding and marketing plan in close collaboration with the Head of Communications
• Maintain and enhance Archer’s brand internally and externally to ensure that all materials reflect and embody the innovative, creative culture while enhancing the visibility and public perception
• Establish an annual communications calendar that includes the production schedule for all print materials, internal and external correspondence, and specific marketing projects
• Act as creative director and lead editor for a variety of marketing materials produced both in house and in collaboration with external vendors including: various email campaigns, admissions view book and supplemental collateral, annual report, capital campaign materials, brochures, event programs, and other school publications
• Create an overall messaging strategy for all online communication tools and official social media platforms, delegating content responsibility to other departments as appropriate
• Work closely with the Head of Communications to establish and execute a clear messaging strategy 
• Monitor the impact of communications activities by analyzing website, social media and survey metrics
• Ensure positive constituent interaction with official online platforms and work in conjunction with other administrative departments to ensure seamless flow of information between database and other internal systems
• Work closely with the Advancement, Admissions, and Business offices to support specific initiatives and outreach efforts
• Conduct market research to analyze current trends and discover emerging opportunities
• Develop relationships with and provide content for local and national media through press releases and targeted media relations campaigns
• Design and implement strategic advertising campaigns as needed
• Act as public spokesperson when appropriate
• Manage relationships with external vendors including website, photographers, graphic designers and printers
• Develop a comprehensive crisis communications plan
• Support a variety of events, including various fundraising initiatives
• Supervise and lead Department staff members and manage Communications Department budget

• Clear knowledge of the principles of integrated marketing and communications
• Strong writer, editor and proofreader with the ability to identify and generate creative story ideas
• Strong management and interpersonal skills
• Comprehensive knowledge of industry standard, creative software
• Proficient in desktop publishing and design
• Flexible problem solver with ability to work with a variety of people and personality types
• Commitment to innovation and professional development
• Self-confident, enthusiastic, and collaborative professional
• Experience with website design and maintenance
• Knowledge of video production and implementation to meet strategic outreach goals and objectives
• Passion for working in an all-girls learning community
• Exhibits a sense of play and humor
• Experience working with a variety of technical systems including a comprehensive constituent database
• Ability to work on deadline in a fast-paced environment Required
• Bachelor’s degree required with at least five years experience in a relevant area of communications, marketing, public relations, or institutional advancement, preferably in an independent or non-profit setting.
• Experience with a capital fundraising campaign preferred. Master’s degree a plus.  Apply for this job