Director of Ecomm & Digital Marketing

Job title: Director of Ecomm & Digital Marketing
Contract type: Full-time
Location: New York City, NY
Industry: Fashion
Remote: No
Reference: 400318
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

Please note you must be comfortable with going in to the NYC office 3-4 times a week. Remote work is not an option for this opportunity!

Responsibilities – The successful candidate will have the following responsibilities:

1. Extensive knowledge of Shopify Plus e-commerce platform is a requirement;
2. Develop the brands Digital strategy and customer facing experience (i.e. acquisition and retention);
3. Oversee growth marketing by developing and scaling channels quickly and efficiently to drive acquisition and retention. Be capable of executing a full-price digital marketing strategy that also prioritizes growth;
4. Guide digital product initiatives by setting a clear roadmap and executing in a customer centric way;
5. Effectively plan and organize e-Commerce and Digital product buys in collaboration with other team leaders/executives;
6. Collaborate with outside vendors regarding re-platform of the current site;
7. Optimize channel growth as customers are acquired and LTVs become clear;
8. Produce detailed analysis, insights and visibility on the company’s performance in its e-commerce channels as well as digital initiatives. The successful candidate should be willing to roll up their sleeves with regard to such analyses and do some of the work themselves;
9. Build various overarching models that ensure the company is running its business as efficiently and effectively as possible;
10. Ability to analyze data and create relevant business cases to optimize business processes and improve efficiencies. Establish daily/monthly sales objectives and annual budget;
11. Create an online content and promotions calendar aligned with sales goals and financial and marketing objectives;
12. Create and maintain current and historical reporting for key KPI’s while monitoring traffic and user behavior;
13. Leverage analytics to optimize performance with a creative and analytical approach to online site merchandising and coordination with digital marketing efforts;
14. Plan and oversee new product launches including product photography, merchandising, inventory, descriptions, SEO tags and SEM;
15. Ability to identify business problems/business processes that can be solved/optimized;
16. Partner across the broader organization to drive cross functional initiatives that improve DTC experience (e.g. holiday, partnerships, collaborations); and
17. Play an active role as a leader and collaborator within the leadership team.

Requirements – The successful candidate should possess the following attributes and abilities:

1. Bachelor’s degree in business or similar focus;
2. Minimum 6-8 years of experience in a director-level e-commerce position, preferably for a luxury fashion brand, with a significant focus on customer acquisition;
3. Ability to manage a P&L;
4. Have the drive to grow a quickly developing direct-to-consumer business;
5. Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to management and other teams;
6. Detail-oriented and organized and excited by the prospect of helping develop and expand the organizational structure;
7. Strong organizational skills and knowledge;
8. Anticipate and resolve creative challenges by using appropriate resources and/or solution;
9. Perform independently and within a team environment. Be a self-motivated starter with a strong work ethic, integrity and professionalism;
10. Have excellent interpersonal skills and the ability to build quality relationships at all levels of management;
11. Experience working with in-house digital product and engineering teams;
12. No task too small mentality, willing to roll up sleeves and get things done;
13. Be detail oriented with excellent written, verbal, problem solving and planning skills; and
14. Excellent proficiency in Microsoft Office as well as solution-focused and agile with different tasks within a fast-paced environment.


Expired job
Expired job

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