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Director of Industry Marketing

Job title: Director of Industry Marketing
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 430681
Contact name: Melissa Haley
Job Published: January 01, 1970

Job description

Title: Director of Industry Marketing

Location: LA - Hybrid


Job Description: A company within VFX/Games/Animation is looking to bring on a Director of Industry Marketing. This person will be responsible for leveraging existing relationships with key industry partners, to promote and elevate the company. The Director of Industry Marketing will be overseeing marketing and design departments, providing leaderships, and executing promotional strategies.

Key Responsibilities:
-Leveraging relationships and discovering new business opportunities to promote and increase awareness
-Industry events, tradeshows, social media, live streaming, digital marketing, print materials, promotions, and PR initiatives
-providing leadership and mentorship
-Collaborate with company stakeholders to create, maintain, and evolve a consistent brand standard on the website, promo literature, social channels, streaming content, digital advertising and more.
-Create weekly analytical reports to review with the owners to assess marketing efforts and identify short term and long term scheduling, budget, resource needs
-Oversee and analyze key performance metrics relating to social media and web site traffic digital ad campaigns, and streaming analytics

Key Qualifications:
-Experience within VFX/Games/Animation
-Proven experience with growing and elevating companies through marketing efforts and partnerships
-Experience leading and mentoring a team, overseeing design and marketing
-Knowledge and experience within VFX/games/Animation and awareness of the current state of the industry including trends, hardware, software, companies, and artists

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