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Director of Influencer - Beauty

Job title: Director of Influencer - Beauty
Contract type: Full-time
Location: Los Angeles
Discipline:
Remote: No
Reference: 431801
Contact name: Lauren Silvi
Job Published: January 01, 1970

Job description

ABOUT YOUR RESPONSIBILITIES

  • Lead the combined influencer marketing strategy and PR strategies with a focus on driving brand awareness, increasing engagement and driving sales
  • Define metrics and KPIs to measure the success and impact of team efforts across all channels and report-out monthly

 

Public Relations

  • Oversee the PR calendar & strategy as it relates to the brand marketing calendar and company vision
  • Engage with and manage our Public Relations agency as an extension of your own team to build:
    • An always-on strategy that encompasses innovation, core products and brand experts/advocates
    • Trade press: Establish brand founder as a thought leader within the hair industry and continuously create industry buzz for the brand.
    • Experts: Expand our PRO program and establish our brand experts as the go-to for all things Hair Wellness
    • Awards Submissions
    • Eventing: ideate and execute a successful digital and in-person events that are unmissable for press, VIP and influencers alike

 

 

  • Partnerships/ Influencers
    • Establish a new approach to explode our brand awareness through a groundswell of paid and organic influencer partnerships across all social platforms, with a clear bias for TikTok
    • Oversee strategy, campaigns and brand briefs to ensure that all influencer activations deliver against key objectives
    • Identify key influencer partners for THE BRAND across multiple hair adjacent categories and cohorts (wellness, fitness, lifestyle, etc)
    • Build community — from micro-influencers to mega, enable creators to discover THE BRAND and fall in love with the brand, culminating in compelling organic and paid content
    • Establish and maintain long-term relationships with key contacts within the influencer space, and nurture your team to do the same
    • Have a deep understanding for TikTok native creators and what makes successful, entertaining and/or educational content in partnership with brands
    • Oversee Influencer team comprised of Organic, Affiliate, Liveselling and Paid Influencers
    • Collaborate with internal teams to support the development of influencer strategies, helping to build campaigns that meet brand objectives
    • Analyze Influencer campaign performance to provide valuable insights to key stakeholders, as well as to maintain internal benchmarks — revenue and awareness
    • Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed

 

 

QUALIFICATIONS, SKILLS & ABILITIES

  • 7+ years of experience across both influencer marketing and PR - beauty, hair preferred
  • Bachelor’s degree in business, marketing, communications, journalism, or related field preferred
  • Experience working at innovative, fast-paced startups or indie/digital brands is a plus
  • Adaptable, resourceful, and forward-thinking
  • Experience effectively managing a PR Agency to drive always-on buzz and brand building
  • Must be an excellent communicator, natural leader, team player
  • Effectively translates complex ideas into simple pitches based on audience perspective and needs
  • Creative & self-starting individual; must be agile and able to multi-task, manage complexity and problem solve on the fly and can personally organize and set priorities
  • Ability to take ownership of projects and drive others to meet deadlines
  • Demonstrates a strong work ethic, high integrity, and commitment to excellence
  • Passion for storytelling, specifically in clean/wellness sector
  • Willingness to work a flexible schedule that may include weekends and holidays
  • Proven success leading cross-functional team, and processes
  • Exceptional presentation skills
  • Strong technical/ computer skills in Microsoft Office and Google Workplace
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