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Director of Marketing

Job title: Director of Marketing
Contract type: Full-time
Location: Hoboken
Industry: Beauty
Remote: No
Reference: 423227
Contact name: Rachel Feinbloom
Job Published: January 01, 1970

Job description

Our client is a top beauty brand looking to add a Director of Marketing to their growing team!

The Marketing Director will deliver a robust & profitable US marketing plan and create a holistic fragrance experience for the client at all touch points. They will oversee 360 execution for marketing plans and will strengthen their digital and in store footprint to drive growth.

Responsibilities:

• US 360 fragrance strategy and execution: media, social, creative, events, PR & Influencer Marketing

• Market analysis to identify trendy and successful business drivers to influence go-to-market activations and plans.

• Prepare Launch plan per retailer based on brand objectives and guidelines

• Manage events/animation creation and ensure premium execution in store

• Manage promotional budget and allocation of spend with overall goal of profitability

• Participate in preparation of national yearly seminar

• Lead and manage a team of marketers

Requirements:

• Bachelor’s degrees required

• 10+ years of marketing experience, beauty experience is a MUST

• Proven successful track record in marketing

• Passion & enthusiasm for fragrances

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