Our client, a growing startup in the beauty and lifestyle space is looking for a Director of Performance Marketing. This is a direct hire opportunity based in LA.
You will own the goals for acquiring new customers primarily through performance marketing channels. This role will create, implement and manage the day to day of the performance funnels and work cross functionally with other departments on optimization of overall marketing strategy.
What you'll do: Create, implement and optimize paid performance marketing strategy for INH brand Build & own budget for all paid performance marketing initiatives, inclusive of acquisition spend forecasts to support company goals Drive overall blended acquisition plan including non paid channels like partnerships and SEO Determine cost per acquisition goals based on margin and/or LTV Work cross-functionally with brand for brand initiatives via media buys, growth opportunities and assist with goals/forecasting, and insights. Work in tandem with the retention marketing, web and product development to drive impactful conversion optimizations throughout the user journey. Own rigorous testing methodology and ideation for creative, new channels, new placements, and other factors to drive growth Manage in-house creative resources and external agencies to deliver high-converting creative at a massive scale Grow the in-house team and teams’ capabilities (opportunity to grow a team) Discover, onboard, and implement external reporting tools as needed to drive growth Understand the customer journey across channels and optimize based on incrementality and attribution Own company growth metrics & reporting for paid channels as well as communication of progress to company and key stakeholders Be an advocate for growth improvements across the entire company, finding and bringing visibility to opportunities anywhere in the funnel.
A bit about you: Data driven a must, SQL skill is a plus but not required Previous Experience in Performance / Growth Marketing at a DTC Brand preferred Strong knowledge of hands on management of paid channels such as Facebook, Instagram, Tik Tok, Snapchat, Google, etc. Knowledge of paid Influencer Marketing Knowledge of tracking tools and attribution tools such as GA, Segment, etc. Deadline-driven Knowledge of paid influencer marketing High level of project management to prioritize deadlines and requests Strong communication skills to set expectations and provide progress with stakeholders Impeccable attention to detail Management experience of individuals or small teams Ability to collaborate with multi-teams
Send your resume today!