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E-Commerce Manager (CPG)

Job title: E-Commerce Manager (CPG)
Contract type: Full-time
Location: Los Angeles
Industry: Creative
Remote: No
Reference: 410921
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

NEW ECOMMERCE MANAGER JOB OPEN WITH A GROWING CONSUMER GOODS COMPANY/WELLNESS BASED IN LA!

MUST LIVE IN LA! THIS IS NOT A REMOTE ROLE!

 

ROLE & RESPONSIBILITIES

The eCommerce Manager will help grow the direct-to-consumer business and digital marketing initiatives on our own website, Amazon and other third-party retail sites. This role is responsible for achieving topline revenue goals by using technical problem-solving skills combined with business acumen.

• Define eCommerce DTC strategy to support growth targets including planning, assortment strategy, performance marketing investment, UX, site operations, forecasting and reporting our owned and 3rd party platforms

• Ensure product assortment is effectively represented and continually optimized across e-commerce platforms, including content, imagery, keywords, and search optimization

• Manage merchandising for new product launches, promotional support, seasonal campaigns, and personalization efforts

• Work with agency partners to develop campaigns and measure success, analyzing purchase data to reach shoppers across retail partner websites

• Oversee the ongoing management of CRM retention programs, leading all aspects of the subscription and loyalty

• Partner with Ops/Supply Chain to manage inventory forecasting and planning

• Partner with Sales and third party retail.com teams to ensure product/pricing strategy alignment and support cross-brand collaborations, promotions, and other activations

• Support Sales by analyzing data, sharing actionable insights and supporting business reviews with key customers teams

• Monitor account health, performance, and resolve issues that may arise including order fulfillment and customer service

• Develop, maintain, and continually improve performance dashboarding of key performance drivers, providing insights on results, trends, and opportunities

• Work cross-functionally to initiate and drive organizational improvements

 

SKILLS & EXPERIENCE

• Bachelor’s degree in a related field • 3+ years of DTC eCommerce experience

• Must have at least 1 year experience with Amazon’s Vendor and Seller Central

• Experience managing Amazon Ads a plus

• Strong business acumen with understanding of forecasting and sales analysis

• Strong understanding of retention drivers and LTV analysis

• Experience across eCommerce platforms and enabled apps (Shopify and Recharge experience a plus)

• Proficiency in Google Analytics, HotJar, and similar analytics tools required

• Experience in Klaviyo, Iterable or other email marketing software desired

• Strong written and verbal communication skills including ability to craft presentations for senior leadership

• Proficient in data analytics to determine important data and be able to suggest improvements

• Strong project management skills and exceptional attention to detail

 

Expired job