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Email Marketing Specialist

Job title: Email Marketing Specialist
Contract type: Freelance
Location: Carson
Discipline: Beauty
Remote: No
Reference: 431518
Contact name: Monica Cheng
Job Published: January 01, 1970

Job description

Responsibilities

· Manage and build out email programs, including lifecycle emails, drip campaigns, and flows targeted toward new and existing customers at different stages of the buyer’s journey

· Work with creative team to build campaigns from start to finish incorporating enticing copy and eye-catching design geared towards different personas

· Analyze and improve email performance by tracking and updating metrics and making data-driven decisions

· Work cross-functionally with data and business teams to develop long-term KPI goals

· Maintain clean lists by regularly scrubbing data

· Own email marketing calendar

Qualifications

· 2+ years of experience in email marketing

· Foundational understanding and knowledge of HTML and CSS

· Understanding of cross-channel communication

· Excellent time management and scheduling skills

· Ability to write advanced email copy

· Excellent communication skills (written & verbal)

*Familiar with Klaviyo, Google Analytics, Shopify 

Expired job