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Freelance Director of Digital & E-commerce (Remote)

Job title: Freelance Director of Digital & E-commerce (Remote)
Contract type: Freelance
Location: New York
Industry: Marketing
Remote: No
Reference: 428486
Contact name: Kate Sweeney
Job Published: January 01, 1970

Job description

Director of Digital & E-commerce Overview:

The Lead Ecommerce Consultant will focus on leading digital strategy, managing E-commerce business analysis and managing the E-commerce, Customer Service & Digital Ad teams to deliver on business goals and drive best-in-class experience across all digital channels and e-commerce offerings.

Director of Digital & E-commerce Responsibilities:

  • Lead digital team in day to day process and operations to ensure teams adhere to process, meet deadlines, and execute on responsibilities
  • Read and analyze the e-commerce business & success of the channels within that (email, SMS, digital ads, site, retention channels) in order to ensure business is meeting or exceeding goals, and that strategy shifts, and optimizations are made where needed
  • Manage the e-commerce team to ensure marketing briefs, marketing content, promotion plans and supporting digital channel efforts are in alignment with overall strategy and meet business needs
  • Serve as the main point of contact and lead for all e-commerce related topics including stock and inventory management, sales forecasting and sales reporting
  • Utilize daily/ weekly / monthly ecommerce KPI metrics and reports in collaboration with finance to make optimization recommendations
  • Lead the weekly and monthly analytics and reporting process for all digital teams
  • Lead and manage the ecommerce team through the critical periods of holiday, Black Friday and Cyber Monday activations
  • Lead the e-comm team in maintaining an agile site experience with refreshes of promotions, merchandising, product page creation and creative updates.
  • Manage relationship with digital vendors
  • Work closely with lateral teams to execute e-commerce campaigns and supporting marketing aimed at delivering on business and brand goals

Director of Digital & E-commerce Qualifications:

  • 9-10+ years of digital marketing experience in the e-commerce or related industry
  • The ideal candidate will be entrepreneurial, analytical, energetic, flexible, motivated, and results orientated.
  • Highly organized, communicative and detail-oriented is a must
  • Excellent written, verbal, and presentation skills Shopify experience preferred
  • Beauty industry experience preferred.
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