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Freelance SEO Specialist

Job title: Freelance SEO Specialist
Contract type: Freelance
Location: New York
Discipline: Marketing
Remote: No
Salary: 45-55/hr (DOE)
Reference: 447686
Contact name: Kate Sweeney

Job description

SEO Specialist Overview
The SEO specialist will own the SEO strategy and roadmap to maximize organic traffic growth and be responsible for KPIs around search ranking, traffic, and viewership/revenue performance. This position will work directly with the Marketing, Product and Tech teams to advocate for and implement best practices, as well as highlight new opportunities for enhancements with a consistently changing content library. The right person for this role has at least 4 years of SEO experience will be a data-driven self-starter who is focused on delivering results. If you are someone who is an effective communicator with the ability to interact with tech and non-tech audiences and has a passion for SEO, then this is a great role for you.

SEO Specialist Responsibilities
  • Be the subject matter expert and strategist for all things SEO both web and mobile web platforms.
  • Define our team's set of SEO best practices and embed SEO as standard operating procedure.
  • Build a prioritized roadmap and backlog, focused on advancing free traffic growth objectives.
  • Increase quality of organic traffic to the site to drive new user acquisition, using best-in-class strategy and executing on day to-day optimization.
  • Work cross functionally with marketing, content and product teams to help maximize the visibility of key content/keywords in search engine ranking.
  • Monitor and continually report on key ranking metrics and performance trends.
  • Track industry trends and key crawler updates from Google, Yahoo, and Bing.
SEO Specialist Requirements
  • 4+ years work experience required
  • Experience delivering SEO solutions and a proven track record.
  • On-Page Optimization best practices (Title, META descriptions, content, etc.).
  • Off-Page Optimization tactics (Linkbuilding & Content Promotion).
  • Understanding of Google's core algorithm & major updates: Panda, Penguin, Hummingbird, etc.
  • Proficient at both Excel (especially formulas, vlookups & pivot tables) and PowerPoint.
  • Working knowledge of various SEO keyword research and analysis.
  • General understanding of online marketing strategies and tactics.
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