Job description
We are seeking a highly skilled and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO.
As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals.
Duties / Responsibilities:
- Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
- Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS.
- Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
- Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.
- Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders.
- Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.
- Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels.
- Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
- Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.
Qualifications / Skills
- 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment
- Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.
- Advanced knowledge of SEO, SEM, CRO and lifecycle management.
- 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment.
- Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
- Consumer marketing experience is a must. Shopify experience is a plus.
- Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
- Experience with influencer marketing, particularly with TikTok (including white-listing).
Expired job
