Job description
Client Brief:
Our client is a modern retail apparel and fashion accessories company located in lower Manhattan, NY.
Role Overview:
Our client is looking for a talented, motivated Senior Graphic Designer to support their Creative Team. This individual will be responsible for creating compelling, best-in-class design that raises brand awareness and engages and motivates customers. Additionally, the Senior Graphic Designer will be responsible for innovating our client's visual language and ensuring integrated branding throughout campaigns and consumer touchpoints, including content across various channels and platforms (site, editorial, email, advertising, social, etc.). This position will report to the Director of Brand Creative.
Responsibilities:
- Create compelling, visually exciting designs (static & video) for multi-platform, multi-channel digital campaigns that meet business objectives and support brand marketing strategy
- Translate product and brand strategies into compelling design to create a best-in-class creative experience
- Design, develop, and deliver marketing assets, including emails, digital ads, PDP’s, landing pages, and social content using innovative and cutting-edge design techniques to improve our customer’s digital journey
- Help to define our visual language and branding through graphic design, photography, motion graphics, user experience, and interface design
- Work closely with Creative Lead, and marketing team, to holistically integrate branding, in the form of video, photography, text, and audio, into cross-channel digital environments, ensuring brand recognition and brand equity
- Understand key performance indicator metrics to effectively monitor creative performance and leverage learnings to optimize future content
- Concept and execute various creative vehicles that clearly defines product attributes and values, expressed through our brand aesthetic
- Partner with marketing and digital teams on day-to-day creative updates, site changes, and innovations
- Lead organizational team brainstorming sessions to continuously bring newness and innovations to all content development
Qualifications:
- At least 3 years of professional experience in design for a digital-first brand, luxury or fashion a plus
- BA or BFA in Interactive Design, Graphic Design, Digital Media or related field preferred
- Portfolio that exemplifies a high aesthetic taste level, as well as a broad range of digital design capabilities and online marketing strategies
- Excellent design fundamentals: typography, composition, color & layout
- Proficient in Adobe Creative Suite (including familiarity with Premiere Pro) and Sketch
- Ability to clearly articulate and present design concepts to various teams and leadership
- A finger on the pulse, desire to keep ahead of competitive landscape and continuously bring disruptive creative ideas to team
- Well organized communicator with the ability to manage several projects simultaneously, detail and solutions oriented
- Deep understanding of brand and consumer to effectively create authentic and compelling content
- Ability to project manage various tasks and share frequent updates through team’s communication methods and tools, experience with AirTable a plus
- Thrives in a fast-paced environment and is a collaborative team player with strong interpersonal skills
- Proficiency with HTML and CSS a plus
What We Offer:
- Competitive salaries with annual bonus eligibility
- Annual performance appraisal & compensation review
- 401(k) with employer match
- Health, dental, and vision insurance
- Pre-tax transit accounts
- Vacation, personal, and holiday time-off
- Free and discounted products
- Fully-stocked kitchen and weekly catered lunches
- Happy hours on our roof deck and seasonal team outings
- Continuing education
- Beautiful SoHo office