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Influencer Marketing & Partnerships – Wellness Beauty

Job title: Influencer Marketing & Partnerships – Wellness Beauty
Contract type: Full-time
Discipline: Beauty
Remote: No
Reference: 400100
Contact name: Natalie Mian

Job description

We are looking for a dynamic & data-driven self-starter with a passion for influencer marketing. If you love building connections, have a strong understanding of relationship-based growth marketing channels, and have an entrepreneurial spirit, we cannot wait to hear from you! This role is based in LA and will report to the Chief Growth Officer. We work and play in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team.

Responsibilities:

Develop a comprehensive strategic partnership roadmap in partnership with Chief Growth Officer Identify, cultivate, manage, and execute on all relationship-based growth marketing channels including affiliate, influencers, brand partnerships.

Lead all planning and execution influencer marketing campaigns to efficiently drive ecommerce sales and ROI.

Facilitate the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors

Manage all gifting & seeding initiatives

Hypothesize, test, and learn (around influencers, demographics, messaging, and creative) to efficiently and quickly scale our client's influencer marketing efforts

Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Partner closely with our paid media and social teams driving a holistic marketing strategy Collaborate with our Affiliate agency to nurture our VIP ambassador network Drive and track efficient performance on a daily, weekly & monthly basis and make adjustments to improve target KPIs

What you bring to our client:

4+ years of experience in relevant channels using influencers and partnerships to drive sales in eCommerce.

DTC experience is a must, experience in CPG or Beauty preferred

Familiarity with performance tracking & affiliate marketing Detail-oriented and organized thinker.

Someone who is excited by helping develop structure around something new

You are genuinely curious about people, CBD products, and possess the innate ability to inspire passion in others

Knowledge of influencer tools & DTC/affiliate tools like Google Analytics, Shopify, Impact

Strong quantitative and analytical abilities - you can pull your own data to answer your questions, clearly communicate them to a diverse set of stakeholders, and develop insights to take action from that data

Mission driven - you're passionate about cultivating pleasure to enrich wellbeing for everybody and comfortable talking about all aspects of sex and related topics

Passion for building communities

Experience with negotiating influencer partnerships.

Strong project management skills

Elevated creative eye & aesthetic

Ability to thrive in a fast-paced environment with an entrepreneurial and proactive spirit

Expired job