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Influencer Marketing Manager

Job title: Influencer Marketing Manager
Contract type: Full-time
Location: Miami
Industry: Marketing
Remote: No
Reference: 424829
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client a leading wellness company looking for an Influencer  and  Affiliate manager to join their team!

Influencer Marketing Manager:

As the Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.

Influencer Marketing Manager Responsibilities:

  • Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
  • Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
  • Monitor influencer content to ensure compliance with brand voice and guidelines
  • Set goals, track conversions, and measure success of influencer program
  • Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
  • Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation
  • Maintain influencer budget
  • Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue

 

Influencer Marketing Manager Qualifications:

  • Bachelor’s Degree preferred
  • 4+ years of professional experience in social media and/or influencer relations
  • Experience managing small teams of 2-3 people
  • Experience analyzing data to deliver on KPIs
  • Successful track record of elevating brands and influencers alike
  • Strong communication skills and attention to detail
  • Experience managing micro influencer programs and communitie
  • Experience in beauty, wellness and fashion is a plus but not required
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