Job description
Our client is looking for an Influencer Marketing Manager to be based in their Los Angeles headquarters. This position will play a critical role in driving incremental awareness, revenue and brand affinity.
They are a very fast-growing eCommerce company, and are looking for local candidates in the Los Angeles area.
Responsibilities:
- Oversee influencer strategy, with a clear understanding of the various tiers and their respective goals/KPIs
- Source, onboard, negotiate and manage influencer relationships
- Handle the influencer strategy, from building the brief, to pitching the influencer, to final contract signing and content delivery management.
- Handle the post-campaign analysis and effectiveness against internal KPIs
- Develop innovative strategies for new social and digital platforms, such as Tiktok, and up-and-coming influencer talent
- Create scalable processes that allow the program to grow quickly and effectively
- Partner with social and creative teams to support and identify influencer content for media repurposing, takeovers, giveaways, etc.
- Manage a budget, allocate spending across different channel strategies to meet and fulfill a full-funnel strategy
- You will be responsible for helping activate influencer channels to help support seasonal brand and product campaigns
Qualifications:
- 5+ years of experience in influencer relations, marketing and/or talent management
- Experience with affiliate platforms (like Impact) and influencer platforms (like Grin, Shopstyle) are a huge plus
- Demonstrated experience utilizing data to drive actionable insights to develop marketing strategies and plans
- Experience building and scaling brand influencer programs
- Experience with internal tools used to source and manage influencer relationships
- Familiarity with data-keeping and use of tools such as Google Analytics, Looker, Google Sheets, and more.
- Excellent interpersonal and relationship-building skills
- An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
- Outstanding communications skills (verbal, written, and presentation)
Expired job