Job description
Job Description: Integrated Marketing ManagerWe are seeking a highly skilled and motivated Integrated Marketing Manager to join our client’s team. As an Integrated Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness and generate leads for our client’s job posting services.
Key Responsibilities:
1. Develop and implement comprehensive marketing strategies to promote our job posting services to target audiences.
2. Collaborate with cross-functional teams to create integrated marketing campaigns that align with business objectives and target market.
3. Conduct market research and analysis to identify trends, opportunities, and customer insights to inform marketing strategies.
4. Manage and optimize digital marketing channels, including website, social media, email marketing, and paid advertising campaigns.
5. Create compelling content for various marketing materials, including website copy, blog posts, social media posts, and email newsletters.
6. Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement.
7. Collaborate with the sales team to develop sales enablement materials, such as presentations, case studies, and product collateral.
8. Stay up-to-date with industry trends and best practices, and proactively identify new marketing opportunities.
9. Manage relationships with external vendors and agencies, ensuring high-quality deliverables and effective collaboration.
10. Stay informed about competitor activities and market trends to maintain a competitive edge.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in integrated marketing, preferably in the recruitment or job posting industry.
- Strong knowledge of marketing principles, strategies, and tactics.
- Proficient in digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and content management systems.
