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Consumer Analytics Lead (Remote)

Job title: Consumer Analytics Lead (Remote)
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: Yes
Reference: 421210
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Consumer Analytics Lead 

A leading global fashion brand is looking for a lead, customer intelligence analytics candidate to join their team!

Customer Intelligence Analytics Lead, this individual will be a key contributor to consumer insights at the customer level across all channels and divisions in the North America Region. The individual will play an integral role in building and evolving a world-class CRM analytics function.

 

Consumer Analytics Lead  Duties & Responsibilities

·        Lead and mentor a team of (3) data manager and analysts

·        Serve as the NA regional lead for customer data questions and validation

·        Serve as the expert of regional customer intelligence

·        Understand key business objectives and determine appropriate analytical approaches to provide actionable insights from the customer perspective

·        Partner with CIX channel leads and business planning teams on forecasting and measurement pertaining to customer file by segment and by channel.

·        Participate in the strategic planning of annual and seasonal marketing plans and proactively analyze the impact of DTC marketing initiatives

·        Lead in persistent data capture capabilities across all channels.

·        Aid CIX channel owners in  customer segmentation and contact strategy for campaign selection, measurement & analysis, client lists, etc.

·        Alongside the Senior Director, CIX, partner with CRM agency and Global CIX team on long-term strategic initiatives (i.e. LTV, Churn, product recommendation, product loyalty) and implementation within the NA business

·        Alongside the Senior Director, CIX, serve as the regional lead for customer platform migrations (CDP, clienteling) from a data perspective.

·        Strong analytical abilities and attention to detail

·        Ability to see from the customers’ perspective and serve as their advocate

·        Strong ability to find the story within the data and visually represent it in a way that is easy to understand at all levels of the business.

 

 

Consumer Analytics Lead  Experience, Skills & Knowledge

 

• Experience in Analytics, Customer Marketing, Analytics, CRM/Database

• Well-versed in all aspects of business intelligence, marketing analytics & retail analytics

  • In depth knowledge of how data and analytics can combine to drive analysis, predictive models, forecasts and ultimately insights.
  • Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
  • Knowledge or Interest in advanced data analysis tools such as Python or R
  • Strong understanding of customer analytics concepts (segmentation)
  • Strong understanding of data science concepts
  • Experience with BI platforms such as Tableau a plus
  • Background in Statistics

 

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