Job description
Our client, a Renewable Energy Company, is looking for a Manager of Digital Product Marketing. This role will be full time/direct hire and completely remote!
POSITION SUMMARY
The Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.
THE MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES
Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
Optimize conversion rate through continuous onsite multivariate testing
Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
Build strong analytics foundation to power data-driven performance enhancements
Partner with Pricing team to develop offer and pricing strategies that increase conversion rate and LTV
SOME YEAR 1 DELIVERABLES
Increase ROI through onsite optimizations and rigorous test and learn
Build strong foundation of marketing analytics
Evolve website content and storytelling alongside our brand evolution
Increase conversion rate through landing page testing and optimization
Increase organic search traffic and improve search ranking
Improve our customer reviews and ratings through reputation management
SUCCESS METRICS
Time on site and page views
Bounce rate
Conversion
On time and on budget
Organic search traffic and search ranking
DESIRED TRAITS
Data-driven, Analytical
Curious
Customer Obsessed
Technical
Collaborative
EXPERIENCE
Must Have
5+ years of direct hands-on digital product marketing and SEO experience
Experience leading site and landing page strategy
A track record of quantifiable results and successes driving onsite engagement and conversions
Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
Bachelor’s degree
Nice to Have
Unique curiosity and experience within cleantech or related efforts in fighting climate change
Passion for growth and testing & learning
Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers
