Our client is the global leader in fashion and one of the world's most widely recognized families of consumer brands they are looking for a Manager of Digital Strategy & Analytics to join their New York Team. Manager, Digital Strategy & Analytics Overview:
As a member of the Wholesale Digital & e-Commerce team, working in close partnership with North America Sales, Finance, and Marketing, this role will capture, report, and inform forecasting of digital retail sales and related KPI’s across department stores, specialty, and online pureplays.
This role will be critical in supporting the strategic direction for dedicated e-commerce business planning and driving special projects to support continued growth and profitability, aggregating data across numerous diverse sources and synthesizing into a long-range plan for the channel while ensuring distribution and assortment productivity in-season.
The position will act as project manager for cross-functional and cross-category initiatives that support the continued growth and expansion of the online footprint for the brands, including new distribution and conversion tactics.
Manager of Digital Strategy & Analytics Essential Duties & Responsibilities :
Support development of annual budgets and long range plans for sales and key KPIs in partnership with senior leaders,
Build dedicated reporting and partner internally and externally to build clear, concise, full picture weekly
Evaluate topline, product, and account forecasts in-season, identifying risks and opportunities; develop channel-specific weekly phasing based on unique inventory and promotions vs brick & mortar
Analyze historical and trending KPIs, calendar shifts and promotional/markdown cadences to ensure profitability, collaborating on channel-specific promotions such as app-only offers and affiliate marketing
Review operational and marketing costs, analyzing ROI by lever to maximize investments in partnership with Wholesale Marketing; advocate, secure, and validate spend to achieve sales and engagement targets
Assess assortment productivity and omni-channel fulfillment impact, distinguishing between online demand and shipped sales, to maximize inventory
Create a culture of collaboration and act as a digital thought-leader within the organization,
Manager of Digital Strategy & Analytics Experience, Skills & Knowledge
Experience within business development, planning/allocation, or buying
Previous profit & loss responsibility, with demonstrated business acumen and strategic vision
Prior ownership of retail financial forecasting, assortment building, and KPI reporting
Exceptional facility with Excel and diverse data reporting sources
Excellent project management and written/verbal communication skills
Skilled in synthesizing data into actionable insights in a concise, clear format
Strong leadership experience, with previous management of direct reports
Prior experience at a large, matrixed, best-in-class retailer or brand preferred