Job descriptionOur client is looking for a Mobile Marketing Manager to join their consumer marketing team and support growth of their new mobile app.
This role will be responsible for driving adoption of their mobile application and will be, collaborating with the acquisition team to drive downloads and engagement. You will also manage the execution of the communication strategy across push, email, in-app messaging and the site. You will be the reason for the success of this team.
What you're responsible for:
Develop, manage and execute the mobile app growth strategy including Paid and Non Paid Channels to drive app usage.
Enable effective communication and collaboration between all internal team members, including Ecommerce, retail, CS and others to align and execute on campaigns, channels efficiency and drive frictionless consumer experience.
Create, manage and work with new user acquisition channels & campaigns partnering up with brand and performance marketing to improve user growth , conversion rate and app metrics.
Maximize the use and capabilities of all internal or 3rd party marketing and tracking platforms, services and technology (Branch, Mobile Engagement, etc.) to drive app adoption and ongoing optimization.
Prepare and present weekly, monthly and quarterly analysis, reporting & recommendations for continuous improvement and growth optimization in a clear road map.
Knowledge of competitive landscape, available alternatives, new and emerging app growth programs.
What you possess:
3-5 years of experience in growth marketing, mobile app growth, referral & affiliate marketing.
Consumer focus and journeys management knowledge.
Track record building & executing mobile app growth strategies at scale.
Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Playstore, Branch, Sensortower, Adjust, Appfigures, etc.
Strong data analysis, visualization and reporting skills