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Manager of Retention Strategy

Job title: Manager of Retention Strategy
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: Yes
Salary: $100K
Reference: 448201
Contact name: Sofia Alfaro

Job description

Our client is looking for a Manager of Retention Strategy to join their team. As the Manager of Retention Strategy, you'll uncover strategic insights, evangelizing retention and customer-first decisions, and proactively identify and communicate retention trends on a regular basis to support our Retention strategy.

- Research and data analysis, drawing actionable insights from raw data and information to help further our Retention KPIs
- Work cross-functionally, partnering with multiple teams across the business to execute our Retention efforts, including: Consumer Insights, Analytics, Product, Marketing
Channel Owners, Product Marketing, Operations, Customer Experience, and more
- Develop and implement comprehensive retention strategies across multiple touchpoints, leveraging data-driven insights to maximize customer lifetime value
- Develop actionable business cases for high value retention opportunities, including segmentation and targeting test strategies to engage users with a combination of content and user experience across web & app touchpoints
- Develop a deep understanding of our retention behavior of customers and monitor key performance metrics related to our initiatives to inform decision making
- Proactively communicate performance on retention KPIs and goals with the business, inclusive of the executive team
- Identify trends, risks, and recommendations to leadership and cross-functional teams, in order to adjust operational strategies in real-time and support the development of new retention initiatives
- Perform quantitative analysis combined with qualitative insight gathering to create actionable recommendations across the organization that increase customer retention
- Partner with Analytics to uncover leading indicators of customer churn and identify those trigger points in the customer journey
- Partner with our Consumer Insights & CX teams to identify customer insights
- Build strong relationships with marketing partners and product category stakeholders
- Excel at project management to ensure projects move forward on time and with minimal friction from all stages from pre to post launch


- The ideal candidate will have at least 3 years of experience in retention or customer strategy, a strong business intuition, possess a love of problem solving, and a proven
track record of maintaining high output and growing effective customer-focused retention programs in a fast paced environment
- Relevant work experience in retention, business strategy, customer marketing, marketing strategy, or analytics with proven ability to develop successful retention marketing strategies and results
- Deep interest in research and data analysis, with a proven track record of drawing actionable insights from raw data, inclusive of Excel (or equivalent data visualization tools)
- Direct Retention-focused Analysis or Marketing experience identifying and monitoring key performance indicators
- Self starter and naturally curious mindset with a hunger to dig into problem solving
- Strong cross functional relationship builder
- Excellent project management and prioritization skills and strong attention to detail with the capability to work on multiple campaigns/initiatives simultaneously
- Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
- Ability to drive projects forward in an environment that could lean ambiguous
- Has a bias for action and are willing to move through the clutter to get to an output quickly and efficiently

We are proud to be an equal opportunity employer. Apply for this job