Job description
Our client, a leading manufacturing company, is looking for a marketing consultant to join their team!Title: Marketing Consultant
Ongoing freelance
Location: Hybrid- in Connecticut
Essential Duties & Responsibilities:
• Develops and maintains marketing strategies for the brand across both at home hair color and haircare/treatment categories to meet the brand and company objectives.
• Partnership with internal sales account team to launch and develop brand at specialty retail outlets
• Manage internal innovation process and helps with strategic recommendation to the brand innovation roadmap in partnership with marketing direction
• Analyzes market trends and brand performance to aid in the development and introduction of new products and go-to-market activities (social strategy, email strategy, specialty retailer promotions, ecommerce promotions) and ensures excellent execution of these programs.
• In partnership with external agency, and internal creative team, brings brand to life and creates a community through strong campaign content.
• Manages and develops marketing presentations for new distribution expansion meetings.
• Collaborates closely with external PR agency to ensure brand strategy is aligned and outreach is impactful and within budget.
• Clearly communicates the category/brand vision, focuses team on key objectives, stimulates innovation, ensures tasks are accomplished with excellence and in a timely manner, and leads problem solving to remove obstacles and resolve issues.
Qualifications:
• An undergraduate degree is required. An MBA is desirable.
• Minimum of 8 years of increasing responsibility in CPG industry.
• Ecommerce and Amazon experience preferred.
• Strong communication skills. Demonstrate team building, collaboration, and leadership.
• Passion for beauty with experience in hair care & hair color. Beauty innovation experience preferred.
Expired job
