Job description
OUR CLIENT IS AN ESTABLISHED LA BASED LEADER IN THE URBAN, STREET LEVEL MEDIA INDUSTRY AND EXPERIENTIAL MARKETING SEEKING A STRONG MARKETING DIRECTOR!MUST LIVE IN LA!!!
Looking for a creative, flexible, and organized leader who can build, develop, and implement strategies to drive the company's brand through both internal and external channels.
Essential Duties and Responsibilities
- Learn the company's history and place in the OOH/Out of Home Industry and drive the name and brand through the company and into the marketplace
- Manage/produce/engage content for all Marketing related materials and forums such as media kits, one page information sheets, newsletters, and all forms of social media
- Learn the functions of each Department and support their Marketing needs, as well as synchronizing the entire company with related efforts
- Play a role in developing and be accountable to a marketing budget, allocating/investing funds wisely
- Manage and update content for the company website
- Drive Search Engine Optimization through content creation and curation, pay per click campaigns, lead generation campaigns, etc.
- Organize and execute company events
- Measure and report performance of marketing efforts, including ROI, gain insight, and assess against goals
Competency:
- Experience with marketing and branding, promotions, and negotiations
- Bold, visionary team member who works to support the organization's goals and values
- Excellence in both oral and written communications including copy writing experience and ability
- Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Works independently but can also easily work cross functionally with other departments
- Adapts to changes in the work environment; Manages competing demands.
- Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
- Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
Qualifications:
- BA/BS/MS degree in Marketing, Communications or related field and/or at least 3 years of related experience
- Conceptual and technical graphic design capabilities
- Budget Management
- Computer skills including MS Word and Office, Adobe Photoshop, Powerpoint, Excel, Filemaker Pro, Wordpress, and HTML
- Certification and/or experience with Google Analytics and Google Adwords
- Some photographic experience and photography skills
- Understanding of the latest communication trends and how to optimize design for those platforms
- Strong time management skills and project management capabilities
Expired job
