Job description
Job Title: Marketing Manager II
Duties: This position will support the Smart Money Direct Money Response Marketing team, specifically for our client. This person will be responsible for writing campaign briefs, partnering with internal and external design teams, executing email push campaigns, partnering with the analytics team for data insight, and evaluating the data on how to best increase customer engagement, retention, and conversion. The team does have strategy in place until the end of the fiscal year, however this person would assist in creating strategy for next fiscal year.
Skills:
-3-5 years of experience in a relevant role including partner marketing, channel marketing, or digital marketing
-Strong working knowledge of best practices in digital marketing strategy and execution (familiarity with Braze a plus, but not required.)
-Experience with other platforms like Marketo, is sufficient.
-Demonstrated experience of how to drive business and marketing with, and through, a external partners
-Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
-Proven ability to work effectively with cross-functional teams, specifically with Product, Analytics, and Engineering
-A proven track record of executing A/B tests, optimizing campaigns and translating data into insights