Marketing Manager

Full-time · Hybrid · Consumer Products / Retail Marketing
Must be based in or near Bentonville, AR or willing to relocate.
Must have hard goods product marketing experience
About the Role
Our client is seeking a Marketing Manager to drive growth for a fast-growing, design-forward kitchenware brand sold through a major big-box retailer in the U.S. and internationally. This role is based in Bentonville, Arkansas, reporting to the Director of Marketing, and is ideal for a strategic, detail-oriented marketer who thrives in a fast-paced, collaborative environment.
Who You Are

• Strategic thinker: Curious about consumers, retailers, competition, and business drivers; able to connect insights into clear strategies.
• Proactive problem solver: Anticipates needs, takes initiative, and moves projects forward without waiting for direction.
• Team-driven contributor: Willing to roll up your sleeves, support cross-functional partners, and take full ownership of outcomes.
• Detail-obsessed: Notices the small things, ensuring accuracy, polish, and consistency across all deliverables.
• Presentation expert: Able to turn strategy into compelling stories and visually clear, persuasive decks.

What You’ll Do
Brand & Strategic Leadership

• Champion the brand across all channels, ensuring every asset, message, and experience aligns with the established voice, look, and feel.
• Partner with the Director of Marketing to execute an integrated marketing calendar, driving alignment and on-time delivery.
• Collaborate with internal stakeholders, licensees, and creative partners to maintain brand consistency across packaging, eCommerce, and in-store touchpoints.

Campaign & Creative Development

• Lead asset briefings and hand-offs to ensure creative deliverables are well researched, on-brief, and delivered on time.
• Develop compelling presentations and creative briefs for retailer line reviews, product launches, and internal communications.

E-Commerce & Retail Execution

• Oversee creation, delivery, and optimization of eCommerce assets and copy for a major mass retail website.
• Support in-store presence through research, development, and execution of retail displays and merchandising programs.

PR & Product Visibility

• Partner with external PR agency resources to share brand updates, product education, and calendar milestones.
• Lead product seeding programs, review generation, and ratings improvement initiatives across key eCommerce platforms.

Operational Excellence

• Manage product samples, inventory tracking, and distribution for events, photoshoots, and trade shows.

Qualifications

• Based in or willing to relocate to Bentonville, Arkansas.
• 4–5 years of retail marketing experience.
• Experience working for or with a major mass retailer (experience with Walmart is a strong plus).
• Bachelor’s degree, preferably in Marketing or a related field.

What We Offer

• Hybrid work schedule
• Competitive compensation
• Medical, dental, and vision insurance
• Health Spending Account
• Retirement savings with company match (401 (k))
• Employee Assistance Program
• Product discounts
• Work-from-home stipend
• Holiday week off in December
• Summer Fridays
• Dynamic, design-focused environment with coffee, drinks, and snacks provided