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Marketing Manager

Job title: Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Salary: $90,000 - $100,000 per year DOE
Reference: 444536
Contact name: Adrianna Rabusin

Job description

*Must have luxury experience 

ROLE

The Marketing Manager, Luxury (Americas) role will support across Jewelry, Watches, Handbags, Wine, and Sneakers departments. This role is responsible for the development, management and implementation of successful and innovative multi-channel luxury marketing campaigns, while ensuring both departmental and brand objectives and targets are met/exceeded. Highly collaborative, this role partners with the Creative, Content, Press, Digital and Exhibitions teams as well as external agencies. The role will also work closely with Client Insight, Business Intelligence and CRM to ensure all campaigns are based on current client data.

RESPONSIBILITIES
- Developing and executing an effective marketing strategy to support the Luxury portfolios to deliver against targets and objectives driving brand awareness, audience engagement, revenue growth and innovation.
- Drive best practices strategy and successful collaboration with cross-functional teams including communications, creative, digital and content.
- Create and execute integrated and innovative marketing campaigns across channels, including creative, content, email, social media, digital advertising, direct mail, email, digital advertising, website, proposals, exhibition, and events.
- Define campaign pillars, objectives, key performance indicators (KPIs) for campaigns. Track performance metrics to optimize campaign and inform decisions.
- Lead the marketing briefing process and produce written briefs for all campaigns.
- Lead post-campaign reporting and debriefing process.
- Manage the category marketing budgets and financial processes
- Conduct market research and insights for the Luxury sector



CANDIDATE
- Deep passion and interest in Luxury and knowledge of luxury sector and relevant category competitive set.
- Demonstrable experience of managing marketing campaigns within the luxury markets.
- Exceptional taste and knowledge in luxury products.
- Solid understanding of high-end aesthetics and design.
- Ability to manage the successful implementation of complex multi-channel marketing strategies under strict time constraints.
- Previous experience in managing and implementing a broad range of evidence-based global marketing campaigns.
- A natural collaborator able to partner effectively with multiple stakeholders.
- Strong project management skills.
- Highly organized and efficient
- Creativity and innovation 
- Excellent communication and interpersonal skills
- Strong presentation skills
- Strong analytic skills.

 
Expired job