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Marketing Manager - Influencer + Paid Media

Job title: Marketing Manager - Influencer + Paid Media
Contract type: Full-time
Location: New York
Discipline: Beauty
Remote: No
Salary: $80,000-$85,000 DOE
Reference: 444613
Contact name: Rachel Feinbloom

Job description

Our client is a growing beauty company looking to add a Marketing Manager focused on Influencer + Paid Media to their team!

In this role, you will play an integral role in the creation, execution and optimization of campaigns that support two of the brands biggest sales channels; retail and DTC. You will work cross-functionally with brand marketing, PR, social media and growth marketing teams to develop digital campaign strategies that directly align with business goals.

Responsibilities:

Influencer Marketing -

  • Establish and maintain regular communication between the brand and influencer partners
  • Create an advanced and comprehensive influencer content calendar
  • Monitor influencer content
  • Develop concepts for influencer mailers focusing on KPIs
  • Set goals, track conversions, and measure success of influencer program
  • Actively keep a pulse on emerging influencers and trends
  • Maintain influencer / campaign budgets
  • Negotiate contracts
  • Work with influencers, content creators and affiliate members to develop unique concepts and engaging content to drive reach and ROI for our retailer partners and DTC site.
  • Measure and report on influencer campaigns
  • Use google analytics to analyze revenue, sessions, and new users on days of influencer promos.
  • Analyze performance metrics and tracking, proactively identifying actionable opportunities.

Paid Media Campaigns -

  • Continuously identify, source and build professional relationships with on brand content creators
  • Actively keep a pulse on emerging influencers and content trends through various social media channels such as Instagram, TikTok, YouTube, and Facebook
  • Work cross-functionally to manage and deliver the production of video ad content for evergreen and NPD campaigns

Experience:

  • Bachelor’s Degree preferred
  • 5+ years of professional experience in social media and/or influencer relations
  • Experience analyzing data to deliver on KPIs
  • Experience in beauty
Expired job