Job description
Marketing Operations Specialist
Seattle, WA or Remote US - CONTRACT
The Role
The Company’s Demand Generation team is searching for a Marketing Operations Specialist who can drive operational efficiency in the Marketing team’s campaigns and database. By managing new campaign deliverables as well as legacy program maintenance, the Marketing Ops Specialist will help increase the velocity, consistency, and efficacy of marketing promotions and reporting. The role will also help manage, analyze, and fine-tune the systems and processes that support our inbound and outbound marketing programs.
Responsibilities
Drive tactical campaign execution at scale: build programmatic infrastructure, email sends, A/B tests, list imports, audience segmentation, and managing ad-hoc updates as needed.
Increase efficacy of our Marketing email program including refining email templates, ensuring consistency, and maintaining email deliverability.
Help implement system infrastructure updates to improve campaign operations, lead routing, privacy compliance, and data management between sales and marketing systems.
Own, create, & execute email campaigns & engagement programs in Marketo
Establish marketing automation best-practices while delivering operational support
within defined SLAs.
Provide campaign results and reporting to cross functional stakeholders and make
recommendations on areas for optimization
Qualifications
2+ years of experience in Marketing, Operations, or Campaign Management
1+ years in B2B SaaS marketing preferred
1+ years’ experience with Marketo & B2B sales/marketing technologies (Salesforce,
ZoomInfo, Outreach)
Administrative experience with other marketing technologies a plus (Vidyard,
GoToWebinar, Engagio, Bizible)
Working knowledge of HTML and experience building emails
Highly organized and detail oriented: you love process, to do QA, proofread, and
provide actionable feedback
Quick-learner with a desire to improve processes
Creative problem solver who’s not afraid of ambiguity
Data driven with experience reporting on campaign performance
Ability to thrive in a fast-paced, dynamic environment