Job description
Duties: Our tech client's Small Business Customer Marketing Communications Team is looking for a fast moving, customer-focused contractor to help develop best-in-class direct response campaigns. Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email and direct mail campaigns that engage, retain and delight our Small Business customers throughout their life-cycle. This position reports into Senior Marketing Manager, Customer Marketing Communications
Contract Duration: 40 hours/week for 6 months with possible option to extend
Location: Mountain View or San Francisco
Responsibilities:
-Execute email programs from start to finish, including:
-Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
-Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, retention and win-back.
-Plan and manage end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.
-Plan, execute and measure campaigns
-Build program test plans
-Perform and analyze A/B split testing along with analyst.
-Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
-Develop program/creative brief.
-Manage creative development with copy writer, designer and programmers.
-Accurately estimate and track program costs, weekly campaign timelines and results
-Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
-Set-up, test/QA and deploy email campaigns in Eloqua EOE AA M/F/Vet/Disability.
Skills:
-Email marketer with 4+ years' experience in b2c or b2b email and/or mobile marketing.
-Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
-Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
-Exceptional executional and project management skills
-Understanding of email creative best practices
-Passion and ability to be agile in campaign development, execution and delivery of results.
-Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
-Curiosity and energy for digging into campaign data and leveraging technology
-Comfortable in a fast-paced environment
-Strong prioritization and time management skills
-Ability to manage multiple complex projects & priorities
-Solutions oriented mind-set
-Ability to iterate and learn quickly to optimize campaigns
-Highly organized and detail oriented
-Ability to work independently and cross-functionally Imagine a career where your creative inspiration can fuel BIG innovation.
Our client is proud to be an equal opportunity and affirmative action employer. Accordingly, as a temporary agency partner to our client, we make hiring decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories for positions at our client, consistent with legal requirements.