Job description
Position Summary:Our client, an innovative media agency is looking for a Media Buyer who develops, recommends, executes, and evaluates digital media plans from inception to completion. This role works closely with the Manager and Sr. Media Buyer to develop a plan that meets client’s budgets and objectives with clear rationale.
Key Responsibilities:
Client
• Attend regular partners meetings, client and creative statuses and maintain on-going rapport
• Analyze and provide clients with research data and media/marketing information
Internal
• Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, social, video, search)
• Provide guidance to Associates
• Mentor and assist in the training of Associates
• Work closely with Strategy and Media Planning teams to ensure that overall strategy is woven into all media choices
• Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Conduct industry research using various media tools such as comScore, @Plan, eMarketer as well as general research via the web
• Develop the RFPs and oversee the submission process with media partners
• Continually vet out real-time opportunities to ensure our clients are remaining competitive
• Develop industry and partner POV’s with Manager’s oversight
• Participate in the development of KPI’s with Strategy
• Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue (unless team has Project Manager scoped for business)
• Evaluate partner proposals, negotiate plan details and develop plan
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, insertion orders (IO’s), budgets, creative, reporting and the billing and reconciliation process
• Manage all partner specific budget allocation, optimization, media partnership programs and added value details
Commercial
• Secure best in class marketplace pricing
• Foster strong relationships with media partners
Desired Skills & Experience:
• Bachelor’s degree in related field or equivalent experience
• 1+ years of experience in prior media function
• Experience in presenting via phone and in person with clients and brand stakeholders
• Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Focus on self-development and learning
Expired job
