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Media Planner

Job title: Media Planner
Contract type: Freelance
Location: New York
Industry: Marketing
Remote: No
Reference: 427940
Contact name: Kelsey Gage
Job Published: January 01, 1970

Job description

Media Planner  
Details: ongoing contract, may convert to FTE    
Hours: 40 hours a week      
Location:  Hybrid in office 2 days a week

The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio.   

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization.  

Responsibilities:  
-Plan, execute, manage, and optimize managed service and self-service campaigns  
-Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics  
-Defining metrics and measuring success of campaigns using internal analytics  
-Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns  
-Develop, grow, and maintain relationships with internal teams through exceptional client service  
-Traffic campaign tags into all ad technology environments  
-Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance -Formulate proposals for new client opportunities  
-Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch  
-Partner with Analytics team on campaign measurement reporting and insights generation  
-Troubleshoot issues on all pre-production and live campaigns  

Minimum Qualifications  
-Must have 2+ years of experience in bid management, campaign management/optimization, programmatic media buying or digital media operation 
-Client facing experience with the ability to identify risks and effectively manage through issues  
-Understanding of traditional and interactive media planning elements  
-Strong analytical thinking and mathematical skills  
-Excited by a fast-paced and rapidly changing environment 
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