Job description
Location/Remote: Remote, but prefer FL or AR
Description
As Media Planner, you will be responsible for development of comprehensive cross-channel media plans and day-to-day executive management of media and marketing deliverables. Your focus will be on category specific media plans and acquisition-focused digital media.
Additional responsibilities include
collaborating with suppliers and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; and implementing the internal communications strategy.
Develop annual plan(s) for one or more key categories by collaborating with Marketing ; working with cross-functional departmental experts; integrating site experience, new product and/or concept testing and rollout, media strategy and planning, and stores into the annual plan; developing innovative marketing programs; and following up to ensure the annual plan is executed and that changes and challenges are addressed.
Manages project and initiative performance by planning campaign budgets and sales forecasts; estimating project costs; executing campaigns; measuring results or outcomes (for example, sales, traffic, conversion); and determining future campaign plans based on the findings.
Drives sales growth and changes in customer attitudes and behaviors for one or more key categories by staying up-to-date on new industry trends; working with cross-functional teams to develop integrated marketing campaigns; ensuring agencies and internal teams are producing work that reflects and communicates strategies and objectives; working with internal teams to develop strategic plans and goals for overall marketing calendar and specific campaigns; and analyzing program results and return-on-investment (ROI).
Competencies Customer/Member Centered: Focus on the Customer/Member - Reviews customer/member-focused data and adjusts performance to address findings. Promotes and supports associate efforts to exceed customer/member expectations. Informs associates on how to identify and locate resources to meet the diverse needs of customers/members.
Planning and Improvement: Plan and Pursue Team-Based Improvement - Coordinates and aligns planning with organizational initiatives and direction.
Influence and Communicate: Increase Commitment - Promotes ideas and links them to business needs and benefits. Builds trusting, cooperative relationships and alliances with others, inside and outside of the organization. Effectively communicates clear, up-to-date information on business plans and priorities
Adaptability: Quickly Adapt - Demonstrates creativity and strength in the face of change, obstacles, and adversity. Adapts to competing demands and shifting priorities. Updates knowledge and skills to handle new complexities, challenges, and responsibilities. Seeks exposure to new ideas and perspectives.
Entry Requirements Minimum Qualifications
• Bachelor’s degree in Business, Communications, or related field and 5 years experience in marketing or related field. Proficient in Microsoft Office Excellent communication skills
Preferred Qualifications
• 5 years experience in direct or indirect retail marketing, including product marketing and brand management.
• Experience with CRM and task management systems.
• 3 years experience in online marketing