Job description
Title: Media Strategist (Planner)Our client is seeking a Media Strategist to join our team full-time. As a Media Strategist, you will be responsible for developing, planning, and analyzing outcomes for a diverse range of clients. This role requires a deep understanding of performance media in video and audio advertising and how they contribute to achieving business KPI’s. This is a hands on keyboard position and a successful candidate will have experience using CORE or STRATA.
Location: Remote (central time zone)
Salary: $90-125k (DOE)
Key specific responsibilities include driving quarterly and annual media planning and investment strategies for multiple clients, collaborating with the media director and team on campaign executions, analyzing data using third-party partners to ensure campaign delivery based on set KPIs, advising team members on optimizations if necessary, and monitoring media clearance and pace to budget.
In addition to these core responsibilities, you will also conduct market research to determine the potential of products and services, perform analysis of market strengths, weaknesses, opportunities, and threats (SWOT), develop innovative marketing campaigns, translate complex data into simple graphs and text formats, as well as compile and present data for other departments.
To excel in this role you must have previous experience in media planning. You should also have familiarity with quantitative and qualitative data collection methods. Strong analytical skills, entering media buys along with critical thinking abilities are essential.
For consideration please apply with your most recent resume.
