Job description
Fulltime freelancemat leave cover, potential to extend
hybrid in Culver City
We’re looking for a marketing leader who is passionate and capable of bringing world-class marketing campaigns to life. This role will focus specifically on managing marketing and media campaigns across our film slate. This person will play a vital role in launching films and creating US stunts to generate meaningful awareness and conversation around our robust commercial and critically acclaimed film slate.
Job Responsibilities:
Film Slate Planning
- Help to refine and evolve the overall film marketing strategy with the leadership team
- Work closely with internal crossfunction teams, gathering information and analyzing data, to drive campaign optimization and future enhancement of all campaign touch points
- Think big picture and make decisions for titles within the overall film slate and in consideration of US business priorities
- Represent our team in planning and strategy meetings as well as presentations to key stakeholders such as talent and producers Title Level Paid Media Strategic Framework
- Understand, interpret and apply insights/data from multiple teams early in a campaign’s lifecycle to build the campaign’s framework
- Develop audience approach, channel strategy and distribution rollout (independent of agency)
- Lead internal teams in developing innovative, cross-functional paid media marketing strategies for slate level campaigns and title launches (inclusive of traditional media, digital, social, OOH, stunts, etc.), understanding the nuances of marketing film
- Connect internal departments to bring ideas to life
- Collaborate with teams across different skill sets and departments to execute on innovative and buzzworthy marketing campaigns
- Collaborate on campaign planning between creative, social, publicity teams, partner marketing, consumer products, agencies (experiential, media, etc.,), and operational teams to drive flawless execution of campaigns
- Seek unique opportunities that build earned media in the marketplace
- Liaise with cross-functional teams to manage talent relationships
- Manage day-to-day plan execution and works alongside creative teams to ensure creative is well aligned to drive conversation around the Netflix film slate
- Manage agency on development of marketing tactics and ultimate execution of the campaign Analysis
- Work closely with internal teams, such as Consumer Insights and Marketing Strategy & Operations, to drive information gathering and data analysis efforts that result in campaign optimization and future enhancement of media plans
- Provide cross functional teams with updates and POVs on key consumer trends
- Can flourish in our unique company culture
- Natural team leadership skills with the ability to conceptualize and articulate a marketing plan
- Experience and passion for building great marketing programs and product launches
- A history of creating disruptive messaging that generates earned media and social buzz
- Fluency in managing large scale media budgets responsibly and flexibly for a range of programs
- An ability to effectively provide input on creative development from a regional and audience-led perspective
- Solid digital skills and fluency in the digital space with understanding of the various digital buying environments as well as tracking and testing
- Strong analytical skills
- Strong level of independence and efficiency
- Great communication and interpersonal skills
- 8+ years experience in a marketing role
- Bachelor's degree preferred
Expired job
