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Paid Media Specialist

Job title: Paid Media Specialist
Contract type: Freelance
Location: Saint Charles
Remote: Yes
Salary: 40-50 per hour
Reference: 450790
Contact name: Jocelyn Yant

Job description

Title: MId/Senior Paid Media Specialist
Fully remote: Must be US based (EST or CST Hours)
Part-time 15 hours per week to start
Rate: 40-50  per hour DOE

Our client a growing independent Media Agency is seeking a part -time Paid Media Specialist to joining their team on an on-going basis. 
You should be strategic and hands-on and be able to independent work on client and internal digital marketing efforts. You will primarily be working on lead generation efforts in Google Ad Words (primarily)  and Meta (secondarily) and must has a strong understanding of these platforms.
You will be defining and executing digital strategies and  components of lead generation campaigns  to include:

All components of lead generation campaigns within Google Ads, to include: 
Keyword Research and management 
Ad copy + headlines
Quality score management 
landing page design (light) and optimization
conversion rate optimization knowledge 
offline conversion tracking 

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