Job description
Our client is looking for a Paid Media Specialist with experience growing and scaling a digitally native brand via specific growth channels (paid media/acquisition). You must be quick and agile, have exceptional analytical skills and be able to identify high-leverage opportunities that maximize growth. You must be passionate about immersing yourself in the data and leading the day-to-day execution.
What You’ll Do:
Support paid digital channels growth, including Facebook Ads, Google/Bing paid search, Youtube, TV/OTT, podcast, and other ad channels, with the goal of growth and maximizing ROAS
Identify opportunities and implement marketing funnels and strategies to drive our brand’s direct-to-consumer growth
Support lead generation and growth of communication channels (Email, Messenger, SMS)
Strategize and execute on advertising and lead acquisition initiatives ongoing and for specific product launches or promotions
Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support marketing decisions
Assist in channel optimization via creative testing, CRO, targeting refinement, and validate new channel opportunities
Collaborate with the team to optimize efficiency in all aspects of advertising and content creation using established processes and procedures
Explore new channels and platforms to explore untapped opportunities
To Be A Good Fit For This Role, You Ideally Have:
3+ years of relevant experience with DTC eCommerce, paid acquisition, marketing analytics, and/or web platforms (Shopify preferred)
Experience executing in Facebook Ads Manager
Experience overseeing Google Ads performance
Experience managing CRO for websites built on Shopify with platforms such as Google Optimize
High proficiency with Google Analytics
Experience with Excel and Google Suite - Docs, Sheets, Pivot Tables for analysis and collaboration
Demonstrated ability to effectively manage and optimize acquisition budgets
A strong bias towards execution
A desire to get your hands dirty in a small company where your work matters
Startup scaling experience a plus
Amazon and marketplace experience is a plus
Klaviyo experience is a plus
