Job description
Our client, a Digital Marketing agency, is seeking a paid media specialist to join their team.Paid Media Specialist Responsibilities:
- Manage and execute all aspects of Display/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, creating conversions and events in the publishers to reflect client’s business goals and bid and budget management on a daily basis.
- Analyze and assess the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
- Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.
- Prepare weekly, monthly, and quarterly performance reports for both clients and internal team leads to assess and optimize performance.
- Develop and maintain paid media strategy that drives business results for our clients.
Paid Media Specialist Qualifications:
- Minimum of 2-3 years of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms.
- Hands on experience with DSP platforms such as The Trade Desk, SimpliFi, Yahoo DSP, and others Demonstrated experience effectively managing large paid media budgets ($1+ million annual)
- Experience with web analytics platforms such as Google Analytics or Adobe Analytics, in addition to creating conversion actions and pixels within advertising platforms.
- Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale
- Ability to juggle and prioritize a challenging workload in a fast-paced environment
- Ability to communicate directly with clients, both verbally and in writing
- Digital agency experience working with enterprise-level clients
- Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc) Google Ads, Bing Ads, or Facebook Ads certifications A/B testing experience
- Understanding of Search Engine Optimization (SEO) best practices
Expired job