Job description
A leading digital marketing agency for entertainment, media and mission based brands, is seeking a full-time PPC Manager.
As a Paid Search Manager, you will be responsible for developing the strategic approach and executing paid search campaigns.
Paid Search Manager Responsibilities:
- Lead the development and implementation of search strategies based on client goals and objectives
- Recommend strategies for moving the business forward, from the traditional to experimental
- Create, analyze and optimize search campaigns for your assigned clients
- Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
- Perform in-depth campaign reporting and analysis based on KPIs and historical trends
- Extract data-driven, actionable insights to inform search strategy and planning
- Recommend testing strategies and optimizations to improve overall campaign performance
- Present strategies and recommendations to clients and internal teams in relatable terms
- Manage paid search campaigns in Search Ads 360
The Paid Search Manager is perfect for you if:
Have proven experience developing, managing, and optimizing search campaigns across Google Ads and Microsoft Ads (experience with Search Ads 360 is preferred and Apple Search Ads is a plus)
Effectively manage client budgets, always ensuring campaigns are at their maximum efficiencies
The Paid Search Manager Requirements
- At least 4 years of experience working in paid search, developing, managing, and optimizing campaigns (agency experience is preferred and SEO experience is a plus)
- Experience working with Google Ads and Microsoft Ads platforms
- Experience working with a search campaign management platform (preferably Search Ads 360)
- Meticulous attention to detail and excellent writing skills
- Proficient in Microsoft Excel, PowerPoint, and Word (+ Google Workspace versions)
- Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
- Experience working with Google Analytics to evaluate performance is preferred
- Experience working with the Apple Search Ads platform is a plus
- Google Ads Search certification; Google Analytics certification is a plus
- Experience with tag management, implementation, event tracking, and data layers is a plus
Expired job