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Paid Search Manager

Job title: Paid Search Manager
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: Yes
Reference: 424780
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

A leading digital marketing agency for entertainment, media and mission based brands, is seeking a full-time PPC Manager.

As a Paid Search Manager, you will be responsible for developing the strategic approach and executing paid search campaigns.

Paid Search Manager Responsibilities:

  • Lead the development and implementation of search strategies based on client goals and objectives
  • Recommend strategies for moving the business forward, from the traditional to experimental
  • Create, analyze and optimize search campaigns for your assigned clients
  • Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
  • Perform in-depth campaign reporting and analysis based on KPIs and historical trends
  • Extract data-driven, actionable insights to inform search strategy and planning
  • Recommend testing strategies and optimizations to improve overall campaign performance
  • Present strategies and recommendations to clients and internal teams in relatable terms
  • Manage paid search campaigns in Search Ads 360

The Paid Search Manager is perfect for you if:

Have proven experience developing, managing, and optimizing search campaigns across Google Ads and Microsoft Ads (experience with Search Ads 360 is preferred and Apple Search Ads is a plus)

Effectively manage client budgets, always ensuring campaigns are at their maximum efficiencies

The Paid Search Manager Requirements

  • At least 4 years of experience working in paid search, developing, managing, and optimizing campaigns (agency experience is preferred and SEO experience is a plus)
  • Experience working with Google Ads and Microsoft Ads platforms
  • Experience working with a search campaign management platform (preferably Search Ads 360)
  • Meticulous attention to detail and excellent writing skills
  • Proficient in Microsoft Excel, PowerPoint, and Word (+ Google Workspace versions)
  • Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
  • Experience working with Google Analytics to evaluate performance is preferred
  • Experience working with the Apple Search Ads platform is a plus
  • Google Ads Search certification; Google Analytics certification is a plus
  • Experience with tag management, implementation, event tracking, and data layers is a plus
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