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Paid Social Strategist/ Buyer

Job title: Paid Social Strategist/ Buyer
Contract type: Freelance
Location: Palo Alto
Discipline: Creative
Remote: No
Reference: 437093
Contact name: Athena Kwey
Job Published: January 01, 1970

Job description

Our client, a digital media platform is looking for a Media Buyer with paid social experience. This is a remote freelance role (40 hours a week) that is ongoing for the right person. 


Job Responsibilities:
  • Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative 
  • This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
  • Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights 
  • Partners with agency to ensure successful execution of campaigns.
  • Identify testing opportunities and develop testing roadmaps
  • Leverage large and abstract datasets to identify scalable drivers of impact for the business 
  • Identify and manage opportunities for product team to further develop our ad platform, tools, and guidelines based on business insights
  • Own resolution of technical challenges, by collaborating with internal product/engineering teams
  • Project manage complex work streams and initiatives across marketing objectives 
  • Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team

Minimum Qualifications:
  • BA/BS degree 
  • + years experience in digital media, 2+ years experience in paid social  
  • Experience with Facebook Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
  • Experience creating, implementing and measuring a comprehensive strategy leveraging Facebook advertising products
  • Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
  • Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
  • Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
  • Strong communication, organization and project management experience
  • Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)

Preferred Qualifications:
  • BA/BS degree in Economics, Marketing, Business, Statistics, or a related field 
  • Professional experience at a media agency or ad tech firm
  • Strong understanding of mobile creative best practices
  • Experience managing Restricted Content campaigns or campaigns that require the Social Issue, Electoral, or Political disclaimer within Facebook Ads manager that require disclaimers (eg. Housing, Financial 

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