Job description
Our client is looking for a PR & Influencer Marketing Manager who will manage the partnership portfolio, as well as strategize, develop, and onboard new partnerships and opportunities that achieve our goals and drive maximum value in our public relations and community management efforts. This position will manage all aspects of the partnership lifecycle, from sourcing new talent, coordinating efforts with PR agency, negotiating fair market contracts, holding partners accountable for deliverables, managing day to day relationships, driving activation, and evaluating data driven performance. The PR & Influencer Marketing Manager is a proactive, highly motivated individual with experience in and a passion for public relations, influencer marketing and community management. In this role, you will manage the day-to-day strategy and campaign execution for current and growing influencer, public relations, and relationship marketing programs.
The ideal candidate will have proven experience assisting in identifying and engaging influencers, supporting PR outreach programs, and project managing digital launches. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture
RESPONSIBILITIES:
Develop strategies and tactics that authentically connect initiatives to our key consumers
Develop, analyze, and recommend perspective new influencers, including launching a micro-influencer program
Create an innovative outreach program for micro-influencers to drive conversation and brand awareness
Work with outside agencies as need for PR and other brand building initiatives laddering up to expand reach with desired consumers
Build a tiered strategy to connect with culturally relevant people
Coordinate vetting and negotiate fair market compensation for new talent/vendors, digital assets, product placements and renewal contracts for existing partners
Play a key role in activation planning and execution for partners, developing innovative concepts that can be brought to life
Work closely with Brand, Digital, Social, and Retail Marketing teams, to fully integrate our partners with all aspects of the business.
Maintain influencer partner task lists, tracking and reporting
Facilitate the fulfilment of sample products, merchandise, and other influencer partner needs; maintain inventory of assets for partner use
Organize and coordinate personal appearances at industry trade/consumer events, along with participation in content development/shoots
Develop and maintain strong knowledge of the company’s breadth of products
Stay on top of competitor influencer programs industry trends, relevant campaigns, and digital media advancements in this space
Ensure all product stories are correctly portrayed and that Public Relations firm is fully briefed on key details for featured merchandise (timing, pricing, benefits, exclusivity, etc.)
Work closely with the social media manager, creative and PR agency to ensure best practices, guidelines, and instructions to help guide influencers in producing content deliverables
Manage, evaluate, and grow a robust brand awareness and influencer programs to ensure partners are on brand and delivering consistent and relevant messages
Create a campaign deck per launch with content guidelines to ensure our channels are supported before, during and after every launch including benchmarks for performance and post analysis/debrief of outcomes
Oversee scheduling of influencer content to ensure brand marketing campaigns are sufficiently supported and align with activity on website
Increase awareness by identifying & executing national strategic partnerships that elevate our brand by association, offerings, and position amongst a new audience
Work with PR agency to identify key events, moments, and opportunities to leverage products and tools.
EDUCATION:
• 4 years’ experience developing and managing public relations, influencer marketing, brand events including brand awareness and acquisition
• 2-3 years’ expedience in influencer, social media, digital marketing, preferably with a retail, beauty, or fashion company
• Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.)
• Proven ability to build, execute, and scale influencer and brand awareness campaigns that have significant business impact and the ability to benchmark, track and report on the management of programs
• The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study (Public Relations, Marketing, or Communications preferred)
TECHNICAL BACKGROUND:
• Master of MS Office Suite including Excel and PowerPoint
• Experience with internet listening tools, Google Analytics, and social media platforms
• Prior experience working across social channels, with an emphasis on Facebook, YouTube, SnapChat, Pinterest, Instagram, and TikTok