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Product Marketing Manager

Job title: Product Marketing Manager
Contract type: Freelance
Location: Santa Clara
Industry: Marketing
Remote: Yes
Reference: 428239
Contact name: Makena Neuhoff
Job Published: January 01, 1970

Job description

Product Marketing Manager 
(contract role, remote - desktop/web software client) 

Duties:    
  • Help build and execute product strategy for our client's experience across web, mobile web, and desktop to achieve activation, engagement, and retention goals
  • Develop strategies, roadmaps, and campaign on desktop and web to help connect users with product value that best addresses their needs and pain points
  • Generate customer, market, and competitive insights from research and analytics to identify opportunities for improving the customer experience, building differentiated features, and develop more effective strategies, value props/positioning/messaging, and go-to-market plans
  • Partner with Product, Design, Engineering, Data Science, Growth, and Content Design to build differentiated, best-in-class product experiences that drive deep engagement and customer retention
  • Leverage user insights and competitive intelligence to craft compelling positioning, messaging, and narratives that effectively communicate our value proposition and differentiate it from other products in the market
  • Lead go-to-market strategy and execution for launches, migrations, and deprecations, and shape how we communicate the product vision to customers
Skills:    
  • 5+ years of relevant experience in product marketing or related functions
  • Exceptional collaboration and interpersonal skills, with experience influencing stakeholders without authority, driving alignment, and working cross-functionally with Product, Design, Engineering, Data Science, Research & Insights, Pricing & Packaging, and Marketing teams
  • World-class storytelling and written/verbal communication skills, with the ability to distill complex concepts into clear, concise messaging that’s easy for users to understand
  • Strong growth mindset and intellectual curiosity, with a willingness to learn, flex into new areas, and continuously improve
  • Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
  • Ability to think strategically and navigate ambiguity, with experience breaking down broad, complex problems and thinking about them in a structured way
  • Analytical and data-driven, with experience generating qualitative and quantitative insights and using them to inform strategies and decision-making
  • Proven self-starter with a bias for action and can-do attitude to get things done
Education:    
  • Bachelor’s degree or equivalent work experience; MBA a plus
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