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Product Marketing Specialist

Job title: Product Marketing Specialist
Contract type: Full-time
Location: Toronto
Remote: No
Reference: 465904
Contact name: Lyzza Legaspi

Job description

Product Marketing Specialist Overview:

As a Product Marketing Specialist, you will play a pivotal role in driving the success of our products through strategic marketing initiatives. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our target audience.


Product Marketing Specialist Responsibilities:

  • Market Research: Conduct comprehensive market research to understand industry trends, customer needs, and competitive landscape.
  • Product Positioning: Develop product positioning and messaging that differentiates our products in the market.
  • Content Creation: Create engaging content including product collateral, case studies, presentations, and sales enablement materials.
  • Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches.
  • Campaign Management: Plan and execute multi-channel marketing campaigns to drive product awareness, generate leads, and support sales efforts.
  • Sales Enablement: Equip sales teams with the tools and resources they need to effectively sell our products.
  • Customer Insights: Gather customer feedback and insights to inform product development and marketing strategies.
  • Performance Tracking: Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
  • Competitive Analysis: Keep abreast of competitor activities and market dynamics to identify opportunities and threats.


Product Marketing Specialist Qualifications:

  • 3+ years of experience in product marketing, digital marketing and CRM experience
  • Ability to think strategically and translate insights into actionable marketing plans.
  • Strong written and verbal communication skills with the ability to craft compelling messaging.
  • Proficient in analyzing data and metrics to drive decision-making and measure the success of marketing initiatives.
  • Familiarity with technology products and understanding of software development lifecycle is a plus.
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