Job descriptionGrowth Marketing Manager, Paid Acquisition
$90,000 to $140000 DOE
Our client a growing Wellness/Health and Personal Care brand is looking for a proven marketing professional to own paid social marketing performance, including scaling, oversight of creative for sprints, reviewing budgets and leading growth marketing team members.
What you’ll do:
- Lead and support the implementation of our paid media marketing strategies for social: Facebook & TikTok.
- Optimize paid acquisition cross-channel KPIs including traffic, CPC, conversion rates and ROAS to achieve revenue and performance goals
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Data Studio, landing page sources reports, and more.
- Scale channel(s) by testing new opportunities and running experiments inside the ad
- Lead strategy for paid media creative asset production,
- 4+ years’ experience executing Customer Acquisition at scale across multiple paid media channels and ad networks managing budgets over $10m per year.
- Demonstrated experience improving the performance of paid campaigns through optimization, automation, and creative testing.
- Able to manage performance creative strategy and formulate creative development needs at a rapid pace. You won’t be managing creative teams, but the right candidate understands how to bridge the gap between performance and creative to receive what’s needed from creative teams.
- Results-driven mindset of relentless experimentation across existing channels while constantly finding and growing new acquisition channels
- Data analysis and critical thinking skills to review and drive campaign results
- DTC E-COMMERCE and PAID MEDIA/ADVERTISING (Facebook/IG/TikTok) experience are a MUST.