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Retail and Digital Marketing Specialist

Job title: Retail and Digital Marketing Specialist
Contract type: Full-time
Location: Englewood Cliffs
Remote: No
Reference: 427261
Contact name: Ashley Ferguson
Job Published: January 01, 1970

Job description

Our client, in the automotive industry, is seeking a  Retail and Digital Marketing Specialist to join the team.  

Retail and Digital Marketing Specialist Responsibilities:

  • Monitor dealer network usage of trademark, brand and CI in all Tier 3 marketing, communications and digital materials
  • Provide the Retail Network and FNA Field support for corporate approved communications, digital and marketing templates
  • Monitor and manage dealer cooperative programs
  • Track and manage dealer marketing investments
  • Upload communications, Branding and digital materials o Monitor dealer network usage
  • Work with internal business units to develop and communicate Brand, CI and Trademark usage best practices
  • Work in conjunction with internal stakeholders to coordinate social editorial calendar initiatives from the Global level to the retailer level for digital and social localization.
  • Working with Brand Marketing, PR, and the Events teams, support the digital/social event strategy, ‘in market’ making sure that there is dedicated Social Media support.

Retail and Digital Marketing Specialist Qualifications:
  • Minimum of 3 years of experience in marketing
  • Proven experience with digital, email and traditional marketing
  • Experience with luxury products, high end automotive companies and network distribution systems is a plus
  • Experience with advertising agencies
  • Experience in working within a cross-functional environment is desired.
  • Well versed in digital advertising metrics. Must be able to interpret data and provide actionable insights
Expired job